# Launch a marketing campaign

> A process map exported from forks.world (https://forks.world). Author: Brian. Source: https://forks.world/p/cmv0iedtg004pjw06zbk6kaue
> It describes who does what, in what order, and with which technology. Read the plain-language sections first; the JSON at the end is the exact, complete data.

## Summary

- 14 steps across 1 layer
- Persona: Marketing, Design, Sales, Leadership
- Technology / systems: Marketing automation

## How to read this file

- A process is made of **layers**. The main layer is the top level; any step of kind `subprocess` opens a detail layer with its own lanes and steps.
- **Lanes** are either persona (people/roles) or technology (systems). Each step belongs to one lane; `using` lists tools a person uses for that step.
- Step kinds: `start`, `task`, `decision` (its arrows carry the answer as a label), `subprocess`, `end`.

## Launch a marketing campaign

Lanes:
- Marketing: person / role (id `mkt`)
- Design: person / role (id `des`)
- Sales: person / role (id `sales`)
- Marketing automation: technology / system (id `auto`)
- Leadership: person / role (id `exec`)

Steps, in the order they run:

1. **Define the goal and the audience** [start; Marketing; id `c1`]
   - then Is the goal measurable?
2. **Is the goal measurable?** [decision; Marketing; id `c2`]
   - if "Yes" go to Create the story and the assets; if "No" go to Turn it into a number and a date
3. **Create the story and the assets** [task; Design; id `c3`]
   - then Approves?
4. **Approves?** [decision; Leadership; id `c4`]
   - if "Yes" go to Build and test the emails and landing pages; if "No" go to Revise
5. **Build and test the emails and landing pages** [task; Marketing automation; id `c5`]
   - then Brief sales on the offer and the scripts
6. **Brief sales on the offer and the scripts** [task; Sales; id `c6`]
   - then Launch on schedule
7. **Launch on schedule** [task; Marketing automation; id `c7`]
   - then Check results daily for the first week
8. **Check results daily for the first week** [task; Marketing; id `c8`]
   - then Beating the goal?
9. **Beating the goal?** [decision; Marketing; id `c9`]
   - if "Yes" go to Double the budget on what works; if "No" go to Change the message, the audience or the channel
10. **Double the budget on what works** [task; Marketing; id `c10`]
   - then Write down the results and the lessons
11. **Write down the results and the lessons** [end; Marketing; id `c12`]
12. **Change the message, the audience or the channel** [task; Marketing; id `c11`]
   - then Check results daily for the first week
13. **Revise** [task; Design; id `c4a`]
   - then Approves?
14. **Turn it into a number and a date** [task; Marketing; id `c2a`]
   - then Is the goal measurable?

```mermaid
flowchart LR
  subgraph l_mkt["Marketing"]
    n_c1(["Define the goal and the audience"])
    n_c2{"Is the goal measurable?"}
    n_c2a["Turn it into a number and a date"]
    n_c8["Check results daily for the first week"]
    n_c9{"Beating the goal?"}
    n_c11["Change the message, the audience or the channel"]
    n_c10["Double the budget on what works"]
    n_c12(["Write down the results and the lessons"])
  end
  subgraph l_des["Design"]
    n_c3["Create the story and the assets"]
    n_c4a["Revise"]
  end
  subgraph l_sales["Sales"]
    n_c6["Brief sales on the offer and the scripts"]
  end
  subgraph l_auto["Marketing automation"]
    n_c5["Build and test the emails and landing pages"]
    n_c7["Launch on schedule"]
  end
  subgraph l_exec["Leadership"]
    n_c4{"Approves?"}
  end
  n_c1 --> n_c2
  n_c2 -->|"Yes"| n_c3
  n_c2 -->|"No"| n_c2a
  n_c2a --> n_c2
  n_c3 --> n_c4
  n_c4 -->|"Yes"| n_c5
  n_c4 -->|"No"| n_c4a
  n_c4a --> n_c4
  n_c5 --> n_c6
  n_c6 --> n_c7
  n_c7 --> n_c8
  n_c8 --> n_c9
  n_c9 -->|"Yes"| n_c10
  n_c9 -->|"No"| n_c11
  n_c11 --> n_c8
  n_c10 --> n_c12
```

## Full data (JSON)

```json
{
  "title": "Launch a marketing campaign",
  "maps": {
    "m_root": {
      "id": "m_root",
      "lanes": [
        {
          "id": "mkt",
          "name": "Marketing",
          "type": "person"
        },
        {
          "id": "des",
          "name": "Design",
          "type": "person"
        },
        {
          "id": "sales",
          "name": "Sales",
          "type": "person"
        },
        {
          "id": "auto",
          "name": "Marketing automation",
          "type": "system"
        },
        {
          "id": "exec",
          "name": "Leadership",
          "type": "person"
        }
      ],
      "steps": [
        {
          "id": "c1",
          "kind": "start",
          "lane": "mkt",
          "next": [
            {
              "to": "c2"
            }
          ],
          "uses": [],
          "label": "Define the goal and the audience"
        },
        {
          "id": "c2",
          "kind": "decision",
          "lane": "mkt",
          "next": [
            {
              "to": "c3",
              "label": "Yes"
            },
            {
              "to": "c2a",
              "label": "No"
            }
          ],
          "uses": [],
          "label": "Is the goal measurable?"
        },
        {
          "id": "c2a",
          "kind": "task",
          "lane": "mkt",
          "next": [
            {
              "to": "c2"
            }
          ],
          "uses": [],
          "label": "Turn it into a number and a date"
        },
        {
          "id": "c3",
          "kind": "task",
          "lane": "des",
          "next": [
            {
              "to": "c4"
            }
          ],
          "uses": [],
          "label": "Create the story and the assets"
        },
        {
          "id": "c4",
          "kind": "decision",
          "lane": "exec",
          "next": [
            {
              "to": "c5",
              "label": "Yes"
            },
            {
              "to": "c4a",
              "label": "No"
            }
          ],
          "uses": [],
          "label": "Approves?"
        },
        {
          "id": "c4a",
          "kind": "task",
          "lane": "des",
          "next": [
            {
              "to": "c4"
            }
          ],
          "uses": [],
          "label": "Revise"
        },
        {
          "id": "c5",
          "kind": "task",
          "lane": "auto",
          "next": [
            {
              "to": "c6"
            }
          ],
          "uses": [],
          "label": "Build and test the emails and landing pages"
        },
        {
          "id": "c6",
          "kind": "task",
          "lane": "sales",
          "next": [
            {
              "to": "c7"
            }
          ],
          "uses": [],
          "label": "Brief sales on the offer and the scripts"
        },
        {
          "id": "c7",
          "kind": "task",
          "lane": "auto",
          "next": [
            {
              "to": "c8"
            }
          ],
          "uses": [],
          "label": "Launch on schedule"
        },
        {
          "id": "c8",
          "kind": "task",
          "lane": "mkt",
          "next": [
            {
              "to": "c9"
            }
          ],
          "uses": [],
          "label": "Check results daily for the first week"
        },
        {
          "id": "c9",
          "kind": "decision",
          "lane": "mkt",
          "next": [
            {
              "to": "c10",
              "label": "Yes"
            },
            {
              "to": "c11",
              "label": "No"
            }
          ],
          "uses": [],
          "label": "Beating the goal?"
        },
        {
          "id": "c11",
          "kind": "task",
          "lane": "mkt",
          "next": [
            {
              "to": "c8"
            }
          ],
          "uses": [],
          "label": "Change the message, the audience or the channel"
        },
        {
          "id": "c10",
          "kind": "task",
          "lane": "mkt",
          "next": [
            {
              "to": "c12"
            }
          ],
          "uses": [],
          "label": "Double the budget on what works"
        },
        {
          "id": "c12",
          "kind": "end",
          "lane": "mkt",
          "next": [],
          "uses": [],
          "label": "Write down the results and the lessons"
        }
      ],
      "title": "Launch a marketing campaign",
      "parent": null
    }
  }
}
```