How a social feed decides what you see

Process map by Brian. 14 steps, 2 layers. Tags: tech, social media, ai, controversy.

1. You: Open the app
2. Millions of posts: Gather a few thousand candidate posts
3. The ranking model: Predict how likely you are to like, comment, share or watch each one
4. Policy filters: Remove content that breaks the rules
5. The ranking model: Mix in ads and some variety
6. You: The top-ranked posts are shown
7. You: Do you stop and engage?
8. The ranking model: Learn: more like this
9. Advertisers: Your attention is sold to advertisers
10. The ranking model: Learn: less like this

Read this process as Markdown

$Tech $Social Media $Ai $Controversy All process maps