Anatomy of a viral moment
Process map by Brian. 11 steps, 1 layer. Tags: culture, viral, news, combined.
- The moment: Something happens or gets posted
- The internet: Does it spread like a meme?
- The internet: It goes viral
- The internet: Is there a person at the center?
- The internet: The pile-on cycle begins
- The press: Is the story true?
- The press: Reporters verify and publish
- You: You decide what to share
- The internet: A rumor takes shape
- The internet: Brands and media jump in
- The internet: It stays small