How a subscription software company makes money
Process map by Brian. 16 steps, 2 layers. Tags: business, startups, software, saas.
- The company: Publish a free trial or free plan
- Visitors: Finds the product through search or a friend
- Free users: Signs up and tries it
- Free users: Reaches the moment it is useful
- Free users: Does it solve their problem?
- Paying customers: Upgrades to a monthly plan
- The company: Collects the same revenue every month
- Paying customers: Does the customer renew?
- Paying customers: Keeps paying and may add seats
- The company: Churn: revenue disappears
- The company: Fix the product or find new customers to replace them
- The company: Learn why they left and fix onboarding