Run an email nurture journey
Process map by Brian. 22 steps, 2 layers. Tags: business, marketing, email, crm.
- Marketer: Pick an audience and a goal
- Marketer: Build the segment
- Marketing automation: Contact enters the journey
- Marketing automation: Send email 1: something genuinely useful
- Marketing automation: Wait a few days
- Contact: Opened or clicked?
- Marketing automation: Send email 2: a customer story
- Contact: Visited pricing or asked for a demo?
- CRM: Alert sales and pause the journey
- CRM: Handed to sales
- Marketing automation: Send email 3: a clear offer
- Marketer: Journey complete: review results
- Marketing automation: Resend with a new subject line
- Contact: Engaged now?
- Marketing automation: Move to a low-frequency list
- Marketing automation: Exited quietly