Generate a lead: from stranger to hand-raiser
Process map by Brian. 21 steps, 2 layers. Tags: business, sales, marketing.
- Marketing: Pick an audience and one clear offer
- Marketing: Publish the ad and the landing page
- The prospect: Prospect sees the ad
- The prospect: Do they click?
- The prospect: Lands on the page and reads
- The prospect: Fills in the form?
- Marketing automation: Form data captured and enriched
- Marketing automation: Does the contact fit (size, role, industry)?
- Marketing automation: Score the lead and alert sales
- SDR (sales development): Lead reaches an SDR within 5 minutes
- SDR (sales development): Hand off to qualification
- Marketing automation: Add to the newsletter nurture track
- Marketing: Nurture until they show interest again
- Marketing automation: Retarget with a reminder ad and an exit offer
- Marketing: Test a new headline or image