Launch a marketing campaign
Process map by Brian. 14 steps, 1 layer. Tags: business, marketing.
- Marketing: Define the goal and the audience
- Marketing: Is the goal measurable?
- Design: Create the story and the assets
- Leadership: Approves?
- Marketing automation: Build and test the emails and landing pages
- Sales: Brief sales on the offer and the scripts
- Marketing automation: Launch on schedule
- Marketing: Check results daily for the first week
- Marketing: Beating the goal?
- Marketing: Double the budget on what works
- Marketing: Write down the results and the lessons
- Marketing: Change the message, the audience or the channel
- Design: Revise
- Marketing: Turn it into a number and a date