Lead to customer: the whole sales journey
Process map by Brian. 10 steps, 1 layer. Tags: business, sales, marketing, combined.
- Marketing: Attract a lead
- SDR: Qualify it
- SDR: Qualified?
- Account executive: Run the discovery call
- Account executive: Real problem found?
- Account executive: Quote to cash
- Customer success: Onboard the new customer
- Customer success: A stranger became a customer
- Account executive: Close it as not a fit
- Marketing: Back to nurture