Marketing: get attention and create demand
Process map by Brian. 10 steps, 1 layer. Tags: business, marketing, sales.
- Marketing leadership: Decide who to reach and what to promise
- Marketing team: Run campaigns across channels
- Website and ads: Publish content, ads and landing pages
- Buyers: See it and decide whether to respond
- Buyers: Does a buyer raise a hand?
- CRM and automation: Capture and score the lead
- CRM and automation: Is the lead good enough to hand to sales?
- Marketing team: Pass it to sales with the full context
- Marketing team: Keep nurturing with useful emails and content
- Marketing team: Test new messages and channels